RA Cycles - Van Rysel RCR-F Pro Discover
Project details
When a product is targeted for its high sales potential, an in-depth look goes a long way. Anyone spending $12,000 on a bike is going to want to know everything about it.
This page breaks down the Van Rysel RCR-F Pro in great detail while remaining easy to read. It was featured on the RA Cycles home page, the Van Rysel section of the site, and linked in promotional emails to get as many eyes on it as possible.
My role
Choosing features
A bike that is regularly seen in the Tour de France has exactly as many features and as much tech as you'd think. It is my job to pick the most important ones and explain them with thorough simplicity.
Image selection
Our talented photographer took pictures of every inch of this bike. I picked out the ones that went best with the copy, demonstrating as much visual detail as written detail.
Purchase links
Creating these pages is fun and it's easy to forget we're making them to sell the bike! It's important to add photos that directly link to the sale page for each build.
