Search Engine Optimization

Getting Eyes on Your Service

What's the use in a great product if no one can find it? To maximize views and sales, your website needs to appear early in a standard Google search.

Below, I demonstrate the use of meta descriptions, keywords, photos, and branding to boost SEO.

Meta Descriptions

Below you will see examples of meta descriptions I wrote as they appear on Google. The first is for a specific product called the Kask Nirvana. The meta description stays below 160 characters and includes common keywords. These factors help it stay on the first page of a Google search for the product.

Meta Descriptions for General Searches

Less specific searches need to lead customers to your website as well. Below are two examples of search results with meta descriptions based off broader search terms.

The first is if someone is searches for a particular brand. The second shows a meta description for someone simply looking for an urban bike. Both yield first page results on Google.

On-Site SEO Boosts

Thoroughly describing the products and brands you sell on your site can boost SEO as well. Each type of bike and every brand at RA Cycles has its own description, filled with keywords to help it out with search engines.

The use of simple images with keywords can also bump views. The second image below shows photos with common search terms with links that lead to RA Cycles products.